Advertise With Us
Disclosure: As an Amazon Associate, we earn from qualifying purchases. We may also earn from other affiliate links at no extra cost to you.
Advertise With Us
FishermensLife reaches anglers who are actively choosing reels, line, waders, lures, and camping gear. Our how-tos, species guides, and gear reviews drive mid-to-bottom-funnel decisions. We support clean HTML creatives and 1×1 tracking pixels.
Audience Snapshot
- Who: freshwater & coastal anglers; weekend campers; gear researchers
- Intent: comparing reels/line/waders, camp kitchen, lights, EDC
- Content: how-tos, species tactics, field tests, buying guides
- Geography: U.S.-led, English-language; global reach
Placements
- Sidebar (site-wide) - Top Sponsor, Mid, Bottom (top slot lockable)
- In-Article - contextual blocks inside gear/how-to/species posts
- Gear Guide Feature - highlighted placement in a relevant round-up
- Homepage Feature - card + blurb + CTA (7 days)
- Newsletter Mention - 1 call-out with link + one-liner
- Sponsored Feature - 800–1,200 words, clearly labeled
Our Network (Outdoors)
Scale across our outdoor cluster with one buy. #1 sidebar locks are available per site.
- HuntingAndFishingLife.com
- GettinOutdoors.com
- LetsGOutdoors.com
- OutdoorPioneers.com
- RealAmericanOutdoors.com
Rates & Availability
| Package | What you get | 30-day rate |
|---|---|---|
| Starter | Sidebar 300×250 + 1 in-article block | $249 |
| Growth | Homepage Feature + 2 in-article + Sidebar | $749 |
| Dominance | #1 sidebar lock + 3 in-article + Newsletter | $1,999+ |
Ask about seasonal bundles (spring run, summer travel, fall waterfowl).
Creative Services (optional, paid)
| Item | Deliverable | Price |
|---|---|---|
| Starter Banner | 1 size (300×250 or 1200×630) | $149 |
| Pro Banner Set | 3 sizes (300×250, 300×600, 1200×630) | $299 |
| Native In-Article | image + CTA copy block | $129 |
| Resizes / Swaps | per change | $25 |
| Rush | 24-hour turnaround | +$99 |
Includes 2 revisions. Files delivered WebP/PNG/JPG ≤150 KB. Animated WebP/GIF on request.
Creative Specs
| Placement | Spec | Notes |
|---|---|---|
| Sidebar | 300×250, 300×600, 160×600 (WebP/PNG/JPG) or HTML | ≤150 KB; lazy-load OK |
| In-Article | HTML block or image + link | Plain HTML preferred |
| Homepage | 1200×630 image + 1–2 sentence blurb | OG-friendly |
| Newsletter | 50–80 words + 1 link | No scripts |
Tracking & Pixels
- Affiliate HTML supported (Awin, LC, Impact, etc.).
- 1×1 pixels allowed over HTTPS.
- Use UTM/SubID for attribution. Examples:
?utm_source=fishermenslife&utm_medium=sidebar_top&utm_campaign=Q3,SubID=FL_SIDEBAR_TOP_Q3
Policies
- Sponsored content is labeled; affiliate disclosures shown where required.
- No adult, hate, malware/spyware, or deceptive claims.
- Prepayment required to lock dates/slots. Make-goods for verified downtime.
Book a Placement
Email ads@fishermenslife.com with brand, target URL, preferred dates, placement(s), and creative type. We’ll reply with next steps and a payment link.
Disclosure: We use affiliate links and may earn commissions at no extra cost to readers. Sponsors never control our opinions.
FAQ
Can I lock the #1 sidebar slot? Yes, first come, first served for your dates.
Do you accept HTML ads and pixels? Yes. Provide clean HTML and an HTTPS 1×1 pixel if needed.
What performs best? Free-trial or “bundle/save” offers tied to relevant gear guides and how-tos.