Disclaimer: This post may have affiliate links. As an Amazon Associate, I earn from qualifying purchases.
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FishermensLife reaches anglers who are actively choosing reels, line, waders, lures, and camping gear. Our how-tos, species guides, and gear reviews drive mid-to-bottom-funnel decisions. We support clean HTML creatives and 1×1 tracking pixels.
Audience Snapshot
- Who: freshwater & coastal anglers; weekend campers; gear researchers
- Intent: comparing reels/line/waders, camp kitchen, lights, EDC
- Content: how-tos, species tactics, field tests, buying guides
- Geography: U.S.-led, English-language; global reach
Placements
- Sidebar (site-wide) - Top Sponsor, Mid, Bottom (top slot lockable)
- In-Article - contextual blocks inside gear/how-to/species posts
- Gear Guide Feature - highlighted placement in a relevant round-up
- Homepage Feature - card + blurb + CTA (7 days)
- Newsletter Mention - 1 call-out with link + one-liner
- Sponsored Feature - 800–1,200 words, clearly labeled
Our Network (Outdoors)
Scale across our outdoor cluster with one buy. #1 sidebar locks are available per site.
- HuntingAndFishingLife.com
- GettinOutdoors.com
- LetsGOutdoors.com
- OutdoorPioneers.com
- RealAmericanOutdoors.com
Rates & Availability
| Package | What you get | 30-day rate |
|---|---|---|
| Starter | Sidebar 300×250 + 1 in-article block | $249 |
| Growth | Homepage Feature + 2 in-article + Sidebar | $749 |
| Dominance | #1 sidebar lock + 3 in-article + Newsletter | $1,999+ |
Ask about seasonal bundles (spring run, summer travel, fall waterfowl).
Creative Services (optional, paid)
| Item | Deliverable | Price |
|---|---|---|
| Starter Banner | 1 size (300×250 or 1200×630) | $149 |
| Pro Banner Set | 3 sizes (300×250, 300×600, 1200×630) | $299 |
| Native In-Article | image + CTA copy block | $129 |
| Resizes / Swaps | per change | $25 |
| Rush | 24-hour turnaround | +$99 |
Includes 2 revisions. Files delivered WebP/PNG/JPG ≤150 KB. Animated WebP/GIF on request.
Creative Specs
| Placement | Spec | Notes |
|---|---|---|
| Sidebar | 300×250, 300×600, 160×600 (WebP/PNG/JPG) or HTML | ≤150 KB; lazy-load OK |
| In-Article | HTML block or image + link | Plain HTML preferred |
| Homepage | 1200×630 image + 1–2 sentence blurb | OG-friendly |
| Newsletter | 50–80 words + 1 link | No scripts |
Tracking & Pixels
- Affiliate HTML supported (Awin, LC, Impact, etc.).
- 1×1 pixels allowed over HTTPS.
- Use UTM/SubID for attribution. Examples:
?utm_source=fishermenslife&utm_medium=sidebar_top&utm_campaign=Q3,SubID=FL_SIDEBAR_TOP_Q3
Policies
- Sponsored content is labeled; affiliate disclosures shown where required.
- No adult, hate, malware/spyware, or deceptive claims.
- Prepayment required to lock dates/slots. Make-goods for verified downtime.
Book a Placement
Email ads@fishermenslife.com with brand, target URL, preferred dates, placement(s), and creative type. We’ll reply with next steps and a payment link.
Disclosure: We use affiliate links and may earn commissions at no extra cost to readers. Sponsors never control our opinions.
FAQ
Can I lock the #1 sidebar slot? Yes, first come, first served for your dates.
Do you accept HTML ads and pixels? Yes. Provide clean HTML and an HTTPS 1×1 pixel if needed.
What performs best? Free-trial or “bundle/save” offers tied to relevant gear guides and how-tos.
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